PPC (Google Adwords) Managment
PPC, or paid search marketing is the quickest and most controllable way to get your website to the top of the search results when people are looking for your type of business, and because you pay per click, it is easy to control the budget and return on investment for your campaign.
PPC Strategy: We tailor a PPC campaign that’s right for you, we will get to know your business, industry sector, competitors and UPS’s. Then can we work with you to develop a strategy that’s going to deliver the results you need. We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks if identified.
Keywords: We’ll ensure you’re targeting the most appropriate keywords and not wasting spend. We use sophisticated techniques ensuring you cover the full search landscape but avoid the areas which aren’t right for your business.
Adcopy writing We ensure your adverts are tightly focused to the ad group’s keywords and to the landing pages on your website; with a strong call to action and continuous testing we can be sure you’re getting the right traffic at the lowest cost you could pay.
Ad extensions: Ad extensions have become a vital part of the PPC arsenal. Ad extensions transform your adtext and give you the opportunity to stand out, over your competitors. If you’re not using ad extensions in today’s bid landscape, then you’re missing a trick.
Tracking: Without the right data, optimising a PPC campaign would just be a shot in the dark, so one of the very first things we do is to make sure the tracking is setup properly, giving us all the data we need to optimise the accounts going forward.
PPC Optimization: Ongoing optimisation will continually refine and focus the campaign to push the performance boundaries. Attention to detail is the key; A slightly higher click through rate in this Ad group, a slightly lower CPC on this keyword – it all makes a difference overall.
Reporting: We produce reports which provide meaningful insight into what’s going on with your PPC campaign, what we’ve done since our last report; what we’ve noticed your competitors doing and of course, how your paid search is performing against the key metrics you’re most interested in.
We help you define your SEO objectives & develop a realistic strategy with you. You may have in-house marketing teams who require support & guidance, or you may need us to be your full SEO team. We work in both ways & advise on the best approach.
Solid keyword & market research help guide SEO strategy and allow us to provide realistic projections and forecasts of opportunity within your market. We don’t make wild estimations or promises we can’t keep.
We provide audits which analyse your website to ensure the search engines are able to effectively discover, crawl & index your web pages for maximum visibility.
We analyse your website’s structure, internal architecture & other key elements that are weighted within the search engines algorithms to provide recommendations for improved relevancy & alignment in targeting your keywords. We advise on all aspects of SEO, from site migrations, to schema & more.
Social Media Promotion: While the search engines are still in their infancy in understanding & using social signals algorithmically in scoring, it’s important to reach your audience across all channels & amplify your content & message.
Reporting and analysis: We love data and provide monthly reporting on visibility, analytics, conversions & revenue (or value), so the performance of the campaign can be attributed back to the SEO investment & what matters to your company.