A digital strategy is a must for any kind of company, even it is a micro business. Without a digital presence, it is very difficult to stay in the market or reach targeted customers. You have to spend a lot of time creating a content strategy for your business. One of the most crucial tools for building a digital brand is content, which includes things like webpages, blogs, emails, social posts, videos, and more
If you are running a sole proprietorship, you won’t get much time to create content for your brand. Moreover, small business owners are running with limited budgets. Setting up a digital marketing team or hiring an agency is very expensive for a sole proprietor. There are some less expensive ways to make a digital presence for a sole proprietorship.
Local marketing
Google My Business: Register your business in Google My Business. Promote local business by replying to customer queries, request happy customers for writing reviews, etc. Posting new offers and events, etc.
Boost customer confidence: Google review is social proof, it will boost customer confidence. It is like customers are trusting your business. Trust is a key factor when it comes to making purchase decisions.
Loca search listing: You know, everybody is searching in mobile device for any service or product they are looking for. Google My Business accounts also improve your local SEO. So when someone searches for you, you show up on page one—not page two or worse
Keep customers informed: You have complete control on Google my business account. You can display your product/services. You can post new arrivals, events, holidays, work hours, etc.
Website: Create a website and optimize for local businesses. Optimize your content for your keyword. The website is one of the great tools for showing your product and service online. Customers can access your company details, products/service at any time.
Google Ads: Google ads are the most effective way to get leads. It is less expensive compared to other offline ads like newspaper ads, flux boards, etc. Run ads based on geographical location.
Facebook Ads: Facebook ads good for brand awareness. You can run Facebook ads based on geographical location, customer behavior, customer lifestyle, etc.